A newsletter may sound like an old-

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A for LTV is as follows: Lifetime value = average revenue per customer ÷ churn rate The average revenue per customer is reasonably straightforward and you should be able to calculate the churn rate with various tools available on the market. How to increase lifetime value According to the definition above, it will be those metrics that will affect your LTV. Increasing the st or decreasing the nd will result in a higher LTV. But what steps can you take immediately to retain your customers and increase the average value they spend with you while keeping

them satisfied with the product? We present suggestions to meet Jiangsu Mobile Phone Number List such noble objectives: Publish relevant content in newsletters A newsletter may sound like an old-school trick, but it's also a great method to improve LTV. "How so?" you may ask. First of all, a newsletter keeps your company in the customer's mind. How can they forget about you if you continue sending regular offers and spectacular materials via email ? Second, you can get even more value from each newsletter by segmenting customers. ADVERTISEMENT A targeted email is much



better than a generic email sent to a huge list. Just having a newsletter, however, is not enough. It is essential to have a good design and prepare an impressive message that stimulates the consumption of the content you send. Strengthening the relationship with the customer → increased satisfaction → higher LTV. cta-guide-email-marketing Focus on customer success to reduce churn Have you heard of the Cohort Analysis Chart? If not, now is the time