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With traditional advertising strategies, beauty centers can only reach the audience that passes through a certain area in the immediate vicinity and pays attention to the advertisement. Digital marketing strategies allow you to reach an audience that uses social media, search engines or e-mail. With digital marketing, you can reach a directly targeted audience at much more affordable costs. Beauty centers can reach almost all of their customers thanks to digital marketing. Providing Competitive Advantage One of the sectors that entered the digitalization process most widely and early is the beauty industry.
Beauty centers apply digital marketing strategies both on social media and on the website. A study reveals that an average of 53% of beauty centers do not invest in digital marketing. So, the moment you decide to enter digital Armenia WhatsApp Number marketing, you give a competitive advantage to half of your competitors. Approximately 70% of beauty centers with a digital marketing strategy cannot have a multi-channel and professional digital marketing strategy. In this case, if you carry out digital marketing with professional support in areas such as social media, advertising and SEO, you will differentiate yourself positively against a very important part of your competitors.
Digital marketing allows beauty centers to gain a great advantage in competition. Customer Loyalty and Reputation Management In the beauty industry, the image of your brand in the eyes of customers is very important. At the same time, keeping existing customers loyal is much more cost-effective and less effort-intensive than finding new customers. Therefore, you should increase your brand reputation with successful digital marketing strategies. With reputation management on social media, you can ensure that your brand reaches great value in the eyes of customers.
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