Perhaps a landing page with a lower rate of visits is attracting

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Agreater number of subscribers, and therefore we should try to promote the SEO strategy associated with that landing page (keywords and internal article structure). Don't you think so? Well, this is just an example, from here you have free rein for your creativity and strategic analysis. - Who is our target market? Well, you should know this without needing an Analytics report, especially in the case of ecommerce or commercial websites, but it never hurts to compare that idea or perception with real data.

Web analytics is also built on this philosophy, and I always remind Special Database you that “Experience or intuition brings us closer to making good decisions, but analytics will tell us if they were truly correct or not” In this case, we can aim to reach a specific target in terms of gender and age, but the analytical data could show us figures that do not correspond to the corporate strategy or desire of a blog. A problem? Never! We will simply have to be flexible enough to adapt this interest to our content and commercial strategy and, therefore, to our SEO approach.



“Everything is constantly in motion, but be warned that the movement is marked by our clients and not us” - Previous step: How to configure demographic reports in Google Analytics ' By default, Google Analytics does not collect demographic information from our visitors, so we will have to make a small and simple modification to the tracking code to be able to collect all this interesting and necessary information.