Make information easy to understand

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Google recommends the following parameters for your RSAs: expanded text ads with one RSA per ad group Some form of solution, service, or highlighted USP, which drive up conversion rates Multiple headlines and descriptions of varying lengths and with unique copy to aid Google’s machine learning and ad performance Google Shopping For the holiday season, Google has implemented updates to accommodate increased ecommerce demands. New shipping annotations are now available for shopping campaigns. This makes it easier for customers to find products sourced from specific areas, groups and/or demographics.

For example, a customer might be looking to support small businesses or Photo Editing Services black-, woman-, LGBTQ-, or veteran-owned businesses. Users can also search based on qualities such as cruelty-free production. This gives an advantage to organizations that identify with these groups or participate in ethical sourcing. You can now register these details with Google so that they can show your products to people who are interested in these business identity attributes. It also makes it easier to search based on delivery date, free returns, and free shipping.



This is key, since of consumers say they are more likely to decide to buy an item if the shipping is free, consider free return “important” or “very important,” and expect a maximum delivery window of days. Google Shopping search for mascara Google Shopping results for a search for mascara st-Party Cookies Google is currently transitioning from rd to st-party cookies and will continue to do so into . They announced this updated in their Google Marketing Livestream in May of . This is part of an effort to improve user privacy and data tracking. st-party cookies are created by the domain.