Customer Loyalty Program

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Today, personal access to customers disappears thanks to the Internet, online stores and many existing online buyers. However, we can contact them directly using the data obtained at the right time and with the right offer. Have you ever thought about other ways, such as television advertising or billboards along the road? Analysis of procurement data and individual direct communication today is what companies need, that is, the creation of a loyalty program.


WHAT ARE THE LOYALTY PROGRAM?

A loyalty program is a marketing and business tool used to increase customer loyalty to the company.  This increases the motivation of buyers to buy specific products or commodity brands. Thus, the philosophy of the loyalty program is simple: customers who repeat their purchases are rewarded while the company’s sales are growing.

    The main, but at the same time, the most common argument in favor of introducing a loyalty program is that the new client costs the company more than converts an existing one.



    According to some surveys, the shopify website design  loyalty program is one of the 4 factors that have the greatest impact on brand perception and customer satisfaction.



In e-commerce, it is necessary to remember the important role of establishing a strong relationship with all customers. If you give them a good shopping experience, it will come back to you as a business.How, the goal is to turn the visitor into a satisfied customer at the time of purchase. Thus, you can get it more frequent return only to your company and subsequent recommendations to family or friends. You can give him a good sense of buying only with the right rewards and adequate discounts provided by the loyalty program.

Customer loyalty program is an important factor in the current marketing struggle against competition. As offline and online loyalty programs have been around for a long time, but when we delve into loyalty programs, we find that engaging customers in loyalty programs does not mean automatic use and shopping. Attracting customers is an easier part, but on the contrary, it is more difficult to make them active users.

Briefly sum up the results of the pros and cons of the loyalty program.
Incluseres:



    supports current customers
    attracts new customers to become loyal
    It seems that you value your customers, thereby increasing sales
    collects customer data that can subsequently be used for other marketing purposes

Minuses:

    time and economically demanding
    Increased communication costs for the loyalty program


HOW TO USE THEY?

There are no exact parameters on the basis of which the company decides which program is better for it. The rightly chosen loyalty program for customers should copy the offer of a certain business and be tied to business processes. The second question is what kind of reward to use.

You can use price or non-price benefits for loyalty programs. Price advantages use the rational side of buying solutions. We include discounts on company products or services and ceshbek using the accumulated points.