Market segments, taking into account

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Users' preferences, lifestyle and interests. This approach increases the chances of interest and involvement of specific groups, instead of using one message for everyone. To sum up, advertising on Instagram based on visual content has great potential to reach a wide and diverse audience. Aesthetic and engaging photos and graphics allow you to effectively tell stories, attract attention, evoke emotions and encourage interaction . Thanks to properly designed advertising campaigns, brands can use the potential of Instagram as an effective marketing tool that supports achieving business goals and building lasting relationships with customers.

Instagram ad formats Feed ads visual ads displayed in users' main scrolling feed. Instagram Stories ads in the form of short videos or photos, appearing in the "Stories" section. Search & Shop Ads Ads that appear in Algeria WhatsApp Number search results and on store pages on Instagram. Advertising on Instagram focuses on the visual aspect and is especially effective for companies that have attractive visual content to present. Brand awareness and user engagement are typically higher than other social media platforms. Advertising on TikTok discover a younger audience TikTok, the social media platform that has quickly gained popularity around the world, is currently one of the most dynamic and exciting places to run advertising campaigns. Its unique format based on short,



dynamic videos makes it the perfect tool to reach younger audiences, which constitute its main demographic segment. Advertising on TikTok offers not only enormous reach, but also the opportunity to establish authentic and engaging relationships with users, which is the key to success in marketing to young consumers. Mass of users and global reach TikTok is a platform where new users appear all the time, and existing users spend a lot of time there. This makes it a great place to reach a wide group of young people from all over the world. Ads on TikTok can achieve enormous reach, which is especially .