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Increase reach/increase viewers 45% Create quality content for viewers Form 29% image Buy 25% benefits (discount, free sample) 24% earn money 22% gain new experiences (travel, events, ...) Traditional incentives are cash payments and branded products, but companies can develop influencer relationships through unique experiences and benefits. For example, Tissot, the official timekeeper of the Tour de France.

Has sponsored an influential participant who participates in the event and shares his wedding photo editing service experience on social media. Roxy Quicksilver sent free clothing and discount codes to their influencers as follows. Measurement results When promoting content using an influencer marketing program (e.g., how much cheaper is the cost per engagement compared to other marketing channels.



If you're trying to grow your brand with an influencer marketing program, research the number of impressions an influencer can generate. conclusion Digital marketers strive to continually connect with viewers in a way that increases brand awareness, increases product awareness, and gives consumers the right experience. Marketers are recognizing that social channels are more than just a nice-to-have, as research into how social media marketing influences purchasing behavior continues to gain attention.