And WDF*IDF simply replaced keyword density

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What to do? Nowadays it is better to prepare the text so that it is easy to read. This means that you shouldn't write endless deserts of text, but should also work with bullet points, tables or graphics. I think that overall, Google evaluates something like this, according to the motto “Does the text have bullet points? Does it have numbers? How many paragraphs does it have and WHERE are the keywords?” Bold and italics, which help the reading flow, are of course still great! 2. Keyword density “The keyword density should ideally be between 2 and 5 percent” keyword density.


This is a sentence you often hear in older SEO publications. This has changed India Car Owner Phone Number List at least since Karl Kratz and every SEO no longer uses keyword density, but only “WDF*IDF”. And I claim: Anyone who has replaced keyword density with WDF*IDF is producing stupidity on a higher level. WDF*IDF is certainly ahead when you compare this formula with keyword density. But I think both methods, as used by most people, are just nonsense. If you listen closely to Karl, you will also hear that it is about much more than just WDF*IDF. What is it about? Calculation of thematic focus Calculation of spam levels at term and document level.



Calculation of evidentiary search terms Calculation of differentiation at term and document level. write curve The picture is by Karl Kratz, thank you very much! Source is the blog post “Good Content” We SEOs love self-contained rule systems like “THAT’S EXACTLY how you should do it”. A good development? Certainly not! A text must be good and contain everything a reader wants. Then it is automatically optimized! And if you don't believe me, here's a video from Matt Cutts that's almost three years old: What to do? Just try to write a very good text on your respective topic.