Over a longer period, like a semester

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Mmitment to protecting it, please review our Privacy Policy .Understand what you need to keep in mind to define your company's marketing budget If you have a company, you are probably already more than aware of the importance of a well-planned budget. Tassia Dias Apr , | min read marketing budget - two banknotes with a drawing of a megaphone And that goes for any sector, even marketing ! But do you already know the best strategies to define the budget for your company's marketing activities? If you have questions about this topic, you are in the right place. In today's post, we are going to dissect budget planning for the marketing sector of your company. Be sure to also learn about our free spreadsheet to calculate your company's marketing budget : What are the marketing expenses? ADVERTISEMENT A budget is not simply a

random number. There's no point in waking up in the Chinese Australia Phone Number List morning saying "this year, my company is going to dedicate $k to the marketing budget." For the total figure to make sense, it is necessary to individually plan each of the expenses that need to be paid. So the real question is: what are your company's marketing expenses? It is logical that each company has different expenses. Thinking about different businesses, we can come up with the following examples of what should be considered when planning the budget: Agency or service providers Maybe your marketing sector doesn't do everything in-house. Many companies bet on an internal sector with a strategic focus, but outsource



the execution to agencies or specialized freelance professionals. In this case, it is necessary to consider the cost of contracts within the marketing budget. Impression Marketing still works a lot with printed materials , such as posters, folders, catalogs and business cards. Over a longer period, like a semester or a year, this expense ends up adding up to high amounts, especially because they are special, high-quality prints. Therefore, don't forget to include this element in the budget. Digital ads Most businesses have already embraced the use of digital ads, such as Google Ad Words and Facebook Ads . They can be used to promote company blogposts, product pages, landing pages , etc. They are a