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- 2024-3-4
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Here’s a transcript of the conference, as if you were there! Our question: Marketers, where is our value in an automated world? Particularly during conferences, we hear numerous different terms relating to the latest technologies: predictive, intelligent, machine learning, AI (Artificial Intelligence)… every marketer’s dream! Yet, why do I still struggle all the time with CSV-file imports? Why do I still have so many problems with upper and lower-case letters in my databases.
I have the impression that automation can offer Phone Number Data incredibly sexy solutions, while at other times create annoying little problems that come back again and again… So, the Shakespearean question concerning our place in this automated world now becomes entirely legitimate. understand their market, their environment understand their target market This is the point where all the people launching marketing actions without having worked on their personas realise that they have skipped the first step.
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But that’s not all! Today, the tactics of inbound marketing and content creation require that the marketer be creative! But be careful. It’s not the kind of creativity of artists, who you might ask “draw me a sheep” and they show you a logo! No, we’re talking about the creativity involved in developing marketing campaigns and incredible content, with the aim of generating prospects.
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