People today no longer buy

pustujoydi@gufu

The answer to this question is simple nothing. And therein lies part of its merit. In having created a disruptive innovation in a sector as traditional and stagnant as coffee shops . Because starbucks is after all a coffee shop. Or at least that would be its simplest definition. The real definition is that it is a cafeteria with superb customer experience management. To begin with starbucks is a place that makes you feel good the friendliness of its staff the comfort of its furniture its aromas and colors and of course the elaboration of the products on its menu.

Anyone could say that it is a question of marketing quality management or customer service but it is not. There are differences between what starbucks does and these three disciplines. The first and most important thing is that starbucks manages to integrate Graphics Design Service all these pieces and many others in a coordinated way to produce a memorable overall sensation that is inserted naturally into the customer's experience.  products or services for their economic or functional value but for how they are integrated into their biography and consequently into their identity. Another success factor is operations without a doubt.



It's hard to believe that starbucks has almost locations in countries. It's hard to believe because the menu is designed to satisfy very different tastes and the personalization goes to the point that it comes in a glass with the customer's name. Behind the warm and friendly design of starbucks there is a very effective management of processes logistics and supplies of which the customer is not aware. Everything is integrated into a global experience which is identical regardless of the country you are in. The result of all this is the following a homemade coffee made with a package of ground coffee can cost between and cents while in a coffee shop it costs between.