The structure has a direct impact on positions because each page and the content posted on it is tied to the index. At the planning stage it is re.mended to involve experts in the field of seo who will help create the correct technical specifications and prevent deterioration of positions. develop the correct structure and suggest what is best to delete and what to leave. How to prevent loss of positions after a redesign.audit before website redesign audit before starting the process of moving to a site with a new design it is necessary to conduct a .prehensive audit to identify and eliminate all technical errors.
The most .mon mistakes are duplicate pages supplemented with and without it; duplicate pages with or without the . Symbol; the correct server response is not configured which is important for requests to non existent urls; redirect Mobile App Development Service from to s is not implemented; adaptive layout is not implemented which guarantees incorrect display of the site on different devices. We've listed .mon problems but there may be more. To carry out the audit involve specialized specialists otherwise the site will lose its position after the move. Url .pliance checker the updated design requires precision.
So the page names of the new site must match the urls that were used on the old resource. Preserving the structure guarantees protection against deterioration of rankings in search results and will also make the use of the new site convenient for visitors. Preparing the redirect table changing the design often involves making changes to the page structure as well as nesting. In this regard you need to take care of transferring the weight of pages from the old site to the new one. By weight we mean statistics that were collected throughout the entire period of existence of the old site.