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PIM for an omnichannel customer experience As demonstrated by arecent studyconducted in 8 countries including Italy, 2 out of 3 consumers, faced with a negative product experience, lose trust in the brand so much that they stop purchasing it. Poor, incorrect or inconsistent product information between the various touchpoints can actually lead to a failed purchase not only immediately but also in the future. However, managing a multitude of continuously growing channels, with different specifications but with a harmonious narrative that must be guaranteed to the user, is really difficult for companies. It therefore becomes essential to build a single source of information from which to feed all touchpoints. A PIM represents exactly this. Acronym for Product Information Management , a PIM software allows you to manage the entire product catalog in a single platform, collecting information from different sources (external suppliers, marketing office, purchasing office, ERP, just to name a few.

Then organizing it and enrich them to form product sheets. With a PIM, companies can manage and modify information only once, then processing it appropriately depending on the specifications of the individual communication channel to which it is sent. In an intricate digital journey (which obviously does not exclude physical pit stops) such as today's, a PIM is truly a fundamental support for offering prospects and Chinese UK Phone Number List customers an effective and consistent product experience at any point of contact. If you think your omnichannel strategy could use support,let's talk.  Management projects and partners of the two currently market leading solutionsPimcoreAndAkeneo PIM. have now passed since what we can consider an unprecedented challenge for owners of physical stores around the world, forced to reinvent themselves to survive in a context of forced closures and restrictions.




In that period, many introduced digital to continue their business, adopting innovative strategies to maintain contact with their customers. Today, in which we now see digital consolidating in almost every product sector and sometimes taking over compared to purchases in physical shops, the objective is twofold: to strengthen the online presence acquired and encourage the return of consumers to physical points of sale, taking advantage the potential of drive to store . This article explores the latest trends and strategies for harmonizing retailers' digital and physical presence, maximizing the benefits of both channels. Online or in-store purchases: a synergistic coexistence Bringing the sale of their products online made entrepreneurs more aware: they could finally reach a huge audience, which they would never have involved with a physical store alone, and the audience who previously physically went to the store could continue to purchase the products comfortably from home.