And we have shown that to you here

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And it helps that it actually ranks for the right search terms. Max: Key point website technology. This site has a great design, as you can see. But let's now also take a look behind the scenes, namely the code. This is important for search engines because search engines crawl exactly this code. And read, for example, the HTML, the JavaScript. This allows crawlers to understand the domain structure and page content. This is very important for SEO. For example, loading times are important from a user perspective.


Nora will now tell you a little bit about this because we found out that the Special Data loading times can be significantly optimized here. Nora: It is very important that you always look at the loading time for desktop as well as for mobile. Especially in an online shop, many visitors are of course using a smartphone. But now think about it: your users may be in the subway, or somewhere in the country where the network coverage is not so good, which makes it all the more important that a page loads really quickly. And the user can do something on the site and see something particularly quickly.



Max: You can find out how your loading time is using Google's Page Speed ​​Insight tool. You can see which problems and solutions are available for your site. We would recommend that you simply check at each hierarchy level what kind of pages there are and what problems arise there. We did this once with a medium category page. The goal of the whole thing is of course to build your site quickly. Nora will now introduce you to a few options. Nora: We are now in the Page Speed ​​Insight tool and are taking a look at the “Apparel” page. Namely, the mobile view is activated here.