Site Redesign: Technical Moments
Today I continue the topic of website redesign. You can get acquainted with the first part of the article here, in it you will find answers to the questions:Why is it important to redesign?
How this will affect users and their behavior on the site, etc.
Today we will talk about the technical aspects of this company. This article will answer the following questions:
Will the site be disabled for a while in the process of translating it to a new engine / redesign?
Will the address of the site change after the redesign?
Will your position be in the search engine for any queries?
How much will the new design cost? How long will it take to develop from beginning to end?
How often is it recommended to redesign a website?
What problems will you face when you move from the old version to the new?
So, let's start
What is “Site Redesign”?
The redesign of the site is ambiguous concept. This is the process of website modernization both from the design and from the technical side, which includes: updating shopify website design the design of the site, changing or adding functionality, partially replacing the content of the site pages. Change the appearance pattern of static pages of the site.
This is done all to make your site look modern, it is convenient to use both visitors and you, builds on its position in search engines and brought new customers to you. However, it should be understood that the redesign of the site will entail some losses. But we will talk about them later. Let's move on to the details.
Will the site be disabled during the translation of it to a new engine / redesign?
During the redesign or translation of the site to another CMS, you do not have to turn off the old site, the entire process of updating occurs without the participation of a valid site.
Will the address of the site change after the redesign?
The redesign process does not affect the domain name (www.domain-name.ru).
It will change only in one case: if the client changes the name of the company and therefore wants to change the domain name. At the same time, the addresses of internal pages (for example, product cards, contact page or about the company) can change if the management system changes, since CMS generates address names itself.
https://afbdirectory.com/wp-content/uploads/2024/10/Shopify-Website-Design-1-scaled.jpg
What will this lead to? To the loss of the site's position in the search for the queries on which these pages were led. What to do with this next.
Will your position be in the search engine for any queries?
It's not that unambiguous.
When updating the design of the site without making changes to the technical part, the positions will remain the same or even grow due to the fascination of the indicator of behavioral factors.
But most often, in the process of redesign, changes are made to the technical part of the site, its structure and content of the pages. The site is transferred to the new management system in connection with which the addresses change. Such pages will be new to search networks, and initially they will have low positions in the search. But if the content on the site is unique, such pages will quickly rise to the first lines. This usually takes 1 to 3 months.
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