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Optimize your email strategies e.g. high-performing subject lines Create triggered workflows driven by user actions Conduct campaign and workflow analysis Craft copy tailored to your audience Personalize content to audience segments Enable dynamic content Perform A/B testing AI can also curate your email lists by comparing metrics to determine the value of an email address or email list. You can also get insights about your email schedule by tracking the value generated by each email and analyzing the frequency. Did you know? of users trust AI email-generation tools but double-check their work, while fully rely on AI-generated emails - Selzy A Quick Guide to ChatGPT Prompting Download What are the Pros and Cons of AI in Digital
Marketing? As with any evolving technology, there are advantages and disadvantages to using artificial intelligence. There are also ethical implications to take into account in terms of data privacy, bias, and discrimination. “AI is no longer a nic Job Function Email List ic for a few tuned-in geeks. It’s an area that all marketers need to become knowledgeable about; quickly.” Jim Leckinski, Associate Professor at Kellogg School of Marketing, Northwestern University. The Pros of AI in Digital Marketing Boosts productivity - Automate a variety of jobs so your time and effort can be redirected to more difficult and strategic tasks. Drives efficiency - Handle mundane and repetitious activities such as data input, separating marketing campaign leads, and replying to consumer queries.
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Reveals insights - Eliminate guesswork and provide data-driven capabilities to develop a more effective marketing approach and open up new marketing opportunities. Increases ROI - Predict buying behavior and choices by evaluating data, improving the UX, and providing consumers with the content they require to complete their buyer journey. Create and optimize content - Automate content creation to produce quality content at scale for all online channels. Personalize at scale - Analyze customer data and generate personalized recommendations or content to enhance customer experience. Predictive analysis - Forecast consumer behavior or market trends based on historical data to help more accurate and effective planning. Automate tasks - Handle routine tasks such as data analysis, customer .
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